1. Design Brief
LC Education & Training Ltd is a company based in the Midlands providing in company training as well as small business services such as proofreading and content writing. They were coming to the end of their second year in business and wanted a ‘proper’ logo that reflected their core values and appealed to their target market. The branding designer sat down with LC Education & Training’s managing director, Lyn Calver, and spent time finding out about the business. They used a questionnaire to help Lyn focus on what she wanted and was able to ascertain that Lyn wanted something that would appeal to corporate clients so wasn’t too quirky or cartoon based.
LC Education & Training
Lyn says, “My designer, Sagonia, really took the time to understand the company and what I was looking for in a logo. The part I found most useful was when she showed me lots of different examples of styles found in other logos so I could explain what I liked and didn’t like and we were then able to narrow down the style. We then did the same for
3.Sketching and Concepts
The challenge for VeroDesign was coming up with something that
4.Feedback and Final Touches
Once Sagonia had discussed shapes, images,
Reflects A Professional Image
We Rethought Everything
Once all was completed, Sagonia supplied the image in various formats and also supplied branding guidelines for LC Education & Training Ltd to use for all their documentation and branding.
Lyn says, “The part I found most useful was having the guidelines to follow
Sagonia designed a new logo for my business which I was extremely happy with and I would recommend Sagonia for your graphic design needs. What sets her apart from other designers is that she produces a guide for you to use for the rest of your branding outlining the details of the colours and fonts she has used, which is very useful. She has some different pricing structures to suit those with different budgets and takes the time to understand what it is you are looking for.
Lyn Calver – LC Education & Training Ltd