The Branding Process

So, you’d like some innovative branding to reflect your business in the right way but you’re not sure how it works? Although each project we undertake is unique, the simple steps of our branding process below demonstrate how we work and what you can expect as one of our clients.

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1. Design Brief

During your one to one appointment, your designer will take time to understand your business and clients to create a design brief tailored to your needs.

2. Mood Board

With your help your personal designer will create a mood board with shapes, styles, colours, fonts and images to help create the perfect logo.

3. Sketching

Your designer will sketch unique concepts using the design brief and mood board. We will choose the best designs to take forward to the next phase of development.

4. Concepts

Sit back and relax while your sketches are turned into reality using Illustrator, Photoshop, Affinity Designer and Affinity Photo.

5. One to One

First viewing of your new concepts and a chance to pick your favourite elements, give feedback and hone the finer details.

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6. Final Touches

At this stage your final design is perfected. Your designer will use your feedback to make changes and then send your new logo.

7. Various Formats

Your images will be sent in a variety of formats along with branding guidelines to use for all your future documentation.

8. Business Stationery

Now you have full ownership of your new logo, your designer will create your business cards, letterheads and compliment slips.

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At VeroDesign our main aim is to produce something unique to your business that you can be proud of and that fits the image you want to send to your existing and potential clients.

Most of our clients are in the Midlands because we like to provide a face to face consultation but it is possible to commission work remotely.

Need to refresh your brand image?

If you want to be part of our branding process and take your business to the next level, contact us today and get ready to take step one.

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