TEDxTelford 2019

Brief:

The challenge for VeroDesign was coming up with something that fit well with education and training without using any of the standard images such as books or owls and so it was decided to go with something more conceptual. 

Concepts

Final design

The challenge for VeroDesign was coming up with something that fit well with education and training without using any of the standard images such as books or owls and so it was decided to go with something more conceptual. 

TEDxTelford 2019

3.Sketching and Concepts

The challenge for VeroDesign was coming up with something that fit well with education and training without using any of the standard images such as books or owls and so it was decided to go with something more conceptual. 

1. Design Brief

LC Education & Training Ltd is a company based in the Midlands providing in company training as well as small business services such as proofreading and content writing. They were coming to the end of their second year in business and wanted a ‘proper’ logo that reflected their core values and appealed to their target market. The branding designer sat down with LC Education & Training’s managing director, Lyn Calver, and spent time finding out about the business. They used a questionnaire to help Lyn focus on what she wanted and was able to ascertain that Lyn wanted something that would appeal to corporate clients so wasn’t too quirky or cartoon based. 

4.Feedback and Final Touches

Once Sagonia had discussed shapes, images, styles and colours with Lyn she produced three different concepts based on the brief. Lyn was able to pick the one she felt best reflected the business and Sagonia then honed and tailored the concept whilst sitting with Lyn again so they could make minute changes together such as altering the spacing of the letters, which would be difficult to do remotely.

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